Overview
Use the Targets Module to track and manage targets as part of mass marketing campaigns. You can create many types of campaigns as described in Creating a Campaign.
Targets for Campaigns
A mass marketing campaign targets a large group of individuals or organizations. Therefore, the campaign process begins with identifying the targets. You can group multiple targets into a target list according to a set of predetermined criteria such as age group or spending habits.
You can associate a record with an existing campaign from Contacts, Leads, and Opportunities.
Creating and importing Targets
A target is an individual that you have some information on, but is not qualified as a lead or contact. Targets are stand-alone records that are not attached to contacts, leads, or opportunities. For more information on Target Lists, see Target Lists Module
Typically, you would create or import a target list, associate it with targets, and then associate it with a campaign. However, you can also create the campaign first and then associate it with a target list.
The general process is as follows: 
To create a target
1.
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Select Create Target from the Actions bar on the Targets tab.
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Or, click the Create link in any Targets page.
Note:
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Targets are stand-alone records that are not attached to Contacts or Leads. If you plan to send emails to existing Contacts or Leads, you can skip the step below.
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2.
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Enter information for the following fields in the Create (Targets) page:
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Target Overview
First Name. Enter the target’s first name
Last Name. Enter the target’s last name
Title. Enter the designation of the target
Department. Enter the name of the department to which the target belongs
Account Name. Enter the name of the account related to the target
Office Phone. Enter the target’s work number
Mobile. Enter the target’s mobile phone number
Fax. Enter the target’s fax number
Address Information. Enter the address information in the Primary Address section and select the Copy address from left checkbox to copy it to the Alternate Address section.
Email address. Enter one or more emails addresses for the contact and select Primary. If an email address is incorrect, select Invalid to indicate it. If you sent out campaign emails this contact and the individual chose to opt-out of receiving them, select Opted Out.
To add an additional email address, click Add Address. You can add multiple email addresses.
Description. Enter a brief description of the target
More Information
Do Not Call. Select this box to add the target’s name to the Do Not Call list.
Other
Assigned to. Select the user who has ownership of the account related to the target.
Assigned to. Select the user who has ownership of the account related to the target.
3.
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Click Save.
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This displays the target’s Detail View page. You can now add the target to an existing target list. For more information, see .The target’s detail page displays the Campaign Log sub-panel which lists all the campaigns that were sent to the target.
